Is buying reviews an ethical business practice?
As soon as you throw around words like “Ethical”, I get ready for a lecture on morality and religion. That is not the intent of this article. However, I…
Search engine optimization insights from eCreations, focused on technical SEO, content strategy, and long-term visibility for businesses that depend on organic traffic to drive qualified leads and revenue.
Google Preps for Algorithm Change
Google Algorithm Change: website owners should consider mobile. Recently, Google basically sent a shot across everyone’s bow for mobile-friendly adoption, and it’s going to have an impact on organic search results, just…
Analyzing Google Analytics
Google Analytics is a free product available from Google and (provided your site has the proper Analytics tracking code installed), keeps track of web traffic in great detail, including an option…
META Information
The "meta-keywords" tag: While some search engines rely on it, Google ignores it. Still spend time on writing relevant keywords, but try to keep the specific to that page. Duplicate…
Assessing the Quality of a Web Page or Article
Below are some questions that one could use to assess the "quality" of a page or an article. Would you trust the information presented in this article? Is this article…
SEO Quick Facts
70% of the links search users click on are organic. 70-80% of users ignore the paid ads, focusing on the organic results. 75% of users never scroll past the first…
What’s New With SEO?
Before discussing "What’s New", we need to understand "What Is" What is SEO? In English... SEO (Search Engine Optimization) is the process of improving the visibility of your site or…
What’s the difference between SEO and SEM?
SEO stands for Search Engine Optimization and SEM stands for Search Engine Marketing. SEM includes SEO as well as Pay Per Click (PPC) and other efforts specifically geared to marketing…
What’s the difference between White-Hat SEO and Black-Hat SEO?
We love educating people on "White Hat" versus "Black Hat" SEO techniques. White Hat SEO are search engine optimization techniques that are approved by search engines. Black Hat however, are…