Featured Case Studies

Project Scope: We were engaged by a leading online training provider in the industrial safety and compliance space to modernize their WordPress and WooCommerce website, streamline customer acquisition, and consolidate redundant marketing systems.

Challenges Identified:

• A complex, multi-step purchasing process that caused high cart abandonment
• Two disconnected email marketing platforms, leading to inconsistent messaging and data silos
• Lack of an affiliate program to incentivize referrals and partner promotion
• Manual and error-prone campaign workflows limiting marketing scalability

Our Solution:

• eCommerce Overhaul: Simplified the purchasing experience by optimizing product templates, consolidating checkout steps, and improving mobile performance.
• Affiliate Program Implementation: Integrated a customizable affiliate platform directly with WooCommerce to allow partners to track referrals, commissions, and generate unique URLs with ease.
• Marketing Platform Consolidation: Migrated and unified two fragmented email marketing systems into a single, modern platform. We also developed lead capture flows, segmented audiences, and ensured GDPR/CAN-SPAM compliance.
• Performance Optimization: Enhanced speed, uptime, and transaction security, while improving WooCommerce’s reliability and plugin compatibility.

Results:

• 31% decrease in cart abandonment within the first 90 days
• 22% increase in repeat customer purchases due to improved email automation
• Established new revenue stream through affiliate referrals
• Streamlined backend processes, reducing time spent on email campaign management by over 50%

Takeaway: This engagement demonstrates our ability to not only enhance existing WordPress/WooCommerce infrastructure but also to strategically unify marketing and ecommerce systems — resulting in immediate operational and revenue gains.

Project Scope: We partnered with a U.S.-based industrial automation engineering firm to modernize their web presence and support their evolving digital sales process. The client required a secure, scalable WordPress site with WooCommerce functionality tailored to complex B2B quoting—not direct-to-cart eCommerce.

Challenges Identified:

• Outdated WordPress theme and poorly maintained plugin stack
• Low organic visibility for high-value services and products
• No ecommerce features to support quoting workflows or lead qualification
• Underutilized ad budget with limited tracking or performance attribution

Our Solution:

• Custom WooCommerce Quote Flow: Implemented a quoting system using WooCommerce that allows users to browse products but submit RFQs instead of completing online checkout—ideal for B2B pricing and sales follow-up.
• Website Architecture & Plugin Rebuild: Rebuilt the WordPress site from the ground up, removing bloated code and optimizing plugin usage for speed and security.
• Technical SEO & Content Strategy: Conducted an in-depth audit and implemented site-wide SEO fixes, including schema markup, meta cleanup, page hierarchy corrections, and image optimization.
• Ads Management & Conversion Tracking: Deployed a full-funnel Google Ads strategy, connected to GA4 and Google Tag Manager for granular goal tracking and reporting.
• Speed & Hosting Optimization: Migrated to a high-performance, PCI-aligned hosting provider with daily backups, caching layers, and malware monitoring.

Results:

• 75% increase in quote submissions within 60 days of launch
• Site speed improved from a 56 to a 94 Google PageSpeed score (desktop)
• Bounce rate decreased by 38% due to improved UX and content flow
• Improved ad ROI and lowered cost-per-click by refining campaign structure and targeting

Takeaway: This project exemplifies our ability to architect flexible WooCommerce environments that support B2B sales complexity, while boosting organic and paid performance with strong technical SEO and advertising integrations.

Project Scope: A global nutritional supplement company engaged us to rebuild their direct-to-consumer eCommerce platform to better support online growth, customer experience, and international fulfillment. Their goals included improving the online storefront, integrating with their ERP system, and launching a commission-based referral program for healthcare professionals.

Challenges Identified:

• A dated eCommerce experience that lacked modern UX and responsive design
• No integration between the online store and the company’s SAP Business One ERP
• Manual order reconciliation and inventory tracking, creating operational bottlenecks
• Growing demand for referral-based sales tracking and commission management

Our Solution:

• WooCommerce Overhaul: Designed and built a high-performance WooCommerce site focused on conversion, clarity, and mobile-first usability.
• SAP Business One Integration: Developed a custom API integration to sync orders, customer data, inventory, and tracking details with the client’s SAP Business One environment—automating a previously manual process.
• Referral & Commission Program: Integrated a secure, HIPAA-compliant referral program allowing physicians and vision care professionals to refer patients online, track purchases, and earn commissions based on performance.
• International Support & Fulfillment Logic: Extended WooCommerce to handle global shipping rules, tax calculation, and multiple warehouse fulfillment.
• Security & Compliance: Hardened the site for PCI-DSS compliance, added firewall rules, enforced secure checkout, and implemented fraud prevention workflows.

Results:

• 4x increase in monthly revenue within six months of launch
• 100% reduction in manual data entry for orders and inventory via SAP sync
• 300+ active referring professionals using the commission system
• Improved mobile conversion rate by 62% following UX and performance enhancements

Takeaway: This project highlights our ability to bridge enterprise systems like SAP with WooCommerce while delivering a scalable, secure, and conversion-optimized DTC platform—complete with a custom referral engine tailored for the healthcare sector.

Project Scope: A leading U.S. quick-service restaurant (QSR) franchise group engaged us to modernize their digital ecosystem across multiple nationally recognized food and beverage brands. This included full redesigns of their public-facing websites, the development of brand-aligned micro-sites, and comprehensive ongoing technical support.

Challenges Identified:

• Legacy websites with inconsistent branding, poor mobile responsiveness, and outdated UX
• Fragmented codebases across dozens of brand sites, resulting in frequent errors and performance issues
• No scalable approach to quickly deploy micro-sites for regional promotions, events, or limited-time offerings
• Required centralized support structure to ensure timely updates, security patches, and brand consistency

Our Solution:

• Comprehensive Redesign: Reimagined each brand’s digital presence with a unified design system, modern UX, mobile-first layouts, and accessibility best practices—while retaining each brand’s unique identity.
• Multi-Site & Micro-Site Architecture: Built a modular WordPress framework enabling rapid deployment of micro-sites using shared code and brand assets, significantly improving speed to market.
• Ongoing Enterprise Support: Established a proactive maintenance plan including plugin updates, security monitoring, uptime checks, and performance tuning—minimizing disruption and support tickets.
• Governance & Scalability: Created standardized workflows for publishing, updates, and tracking across all properties to ensure compliance, quality, and marketing alignment.

Results:

• Successful relaunch of all core brand sites with consistent user experience and improved engagement metrics
• Over a dozen micro-sites launched in under 12 months for regional campaigns and seasonal initiatives
• Page load speed improved by 45% across key sites
• Ongoing 99.99% uptime with reduced support issues due to standardization and active monitoring
• Improved mobile usability and accessibility compliance across the ecosystem

Takeaway: This engagement demonstrates our ability to lead multi-brand redesigns, implement scalable infrastructure for a national franchise organization, and provide long-term support for both core and campaign-specific digital needs.

Project Scope: A niche direct-to-consumer ecommerce brand partnered with us to improve site performance, streamline the shopping experience, and increase conversions. Their existing WooCommerce setup was functional but outdated, leading to high bounce rates, inconsistent user flows, and missed sales opportunities—especially on mobile.

Key Challenges:

• Sluggish site speed, particularly on mobile devices
• Complicated product navigation and filtering experience
• Outdated checkout flow resulting in high abandonment rates
• Technical SEO issues limiting organic visibility
• No formal process for ongoing testing or optimization

Our Solution:

• UX & Navigation Overhaul: Redesigned key shopping pathways to reduce friction—improving product discovery, filtering, and checkout usability
• Performance Optimization: Implemented advanced caching, script deferrals, lazy loading, and media compression to dramatically improve load times
• SEO & Technical Cleanup: Resolved metadata and schema markup issues, improved URL structure, and addressed duplicate content
• Conversion Strategy: Set up enhanced analytics tracking and A/B testing to iteratively improve conversion rates and lower abandonment

Results:

• Mobile page load times improved by 55%
• Conversion rate increased by 28% within 90 days of relaunch
• Bounce rate reduced by 22% across key landing pages
• Significant lift in organic search traffic following technical SEO fixes

Takeaway: This project demonstrates our ability to revitalize a niche WooCommerce store with a focus on performance, usability, and measurable growth. We continue to support the client with iterative testing, seasonal updates, and ongoing optimization.