1. 70% of the links search users click on are organic.
  2. 70-80% of users ignore the paid ads, focusing on the organic results.
  3. 75% of users never scroll past the first page of search results.
  4. Search and e-mail are the top two Internet activities.
  5. Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.
  6. Inbound leads cost 61% lower than outbound leads. An example of an inbound lead might be from search engine optimization. An outbound lead might be from a cold call.
  7. 81% of businesses consider their blogs to be an important asset to their businesses.
  8. A study by Outbrain shows that search is the #1 driver of traffic to content sites, beating social media by more than 300%
  9. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
  10. For Google, a study shows 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.
  11. In that same study, tests for Bing show the following: 9.7% of organic clicks go to #1, 5.5% of organic clicks go to #2, and 2.7% of organic clicks go to #3.
  12. 79% of search engine users say they always / frequently click on the natural search results. In contrast, 80% of search engine users say they occasionally / rarely / never click on the sponsored search results.
  13. Google owns 65-70% of the search engine market share.
  14. 93% of online experiences begin with a search engine.
  15. The search engine industry is estimated to be worth more than $16 billion.
  16. There are over 100 billion global searches being conducted each month.
  17. 82.6% of Internet users use search.