There is only ONE element of a great website – To create the best possible experience for the targeted visitor. Period.
How do we do that?
- Planning
- Define and understand the targeted demographic
- Ensure that the goals remain the catalyst of the site
- Optimized directory structure
- Optimized and relevant content (including images)
- Search Engine Optimization (SEO)
- Aesthetics
- Single Branding message
- Easy on the eyes
- Prequalification
- Touchy Feely = warm and cozy
- Hi-End Real Estate / Travel = feeling of “I need to be there”
- Sales and Marketing Services = show results and relay to the viewer why they need your services
- Navigation
- Relevant
- Easy to use and always in front
- Making the site “sticky”
- “Sufficiently vague” to encourage multiple Pageviews
- Engaging
- Lead Gen and Requests
- Online Chat and Support
- Make the experience a memorable one and encourage bookmarking/sharing
- Test the site for multiple variables
- Browser
- Operating System
- Device
- If it doesn’t work – it doesn’t matter.
- Keep it “fresh”
- Update content regularly
- Adjust SEO efforts
- Scheduled Evolution
- Ask the “Website Quality Questions“
- Repeat