Better Connect with Your Customers
Email marketing has always been a very important component of any digital marketing strategy that delivers great results. Despite having to share attention with so many other new channels and platforms, email marketing often vastly outperforms other methods of digital marketing.
Discover how Email Marketing can help you better connect with your existing customers, strengthen those relationships, and bring reliable growth opportunities to your organization.
eCreations is a Constant Contact Certified Partner. Our preferred email marketing software partner, Constant Contact, provides all of the online tools, expert support and marketing integrations that you will need to build your brand and grow your business online.
With over 600,000 active customers, Constant Contact is currently the leading email marketing provider for small businesses and nonprofits.
Their easy-to-use solution allows you to quickly create beautiful, impactful emails that drive meaningful results that increase your bottom line. Get started with Constant Contact today!
Why Do You Need Email Marketing?
Email marketing isn’t new, and as a digital marketing channel it is far from outdated. Below are a few of the main reasons why you should consider using eCreations’ email marketing services:
- Nearly every person on Earth uses email applications.
- 91% of consumers report checking email on a daily basis.
- 86% of consumers choose to receive emails from companies they do business with.
- More than 1/3 of consumers report having purchased products or services from emails.
- For every $1 invested in email marketing, the average return on investment (ROI) is $44.
Your customers check their emails every day, and they say they want to receive emails from brands they choose to do business with. But, they only want to receive messages from you if you’re emailing valuable content that interests them. Our email marketing specialists will help create emails that your audience will love, and design them to grow your revenue in a predictable way.
eCreations' Full-Service Email Marketing Solutions Include:
- Content Coordination & Template Design
- Campaign Development and Production
- Audience & List Management
- Personalization & A/B Testing
- Campaign Analytics & Reporting
- Dedicated Account Management
- Deployment With Your Email Service Provider of Choice
Email Marketing Agency Services
Email Marketing Strategy & Branding
The first thing eCreations will do is help you develop an email marketing strategy for your business. We will define the “who, what, when, and how” of your campaigns to focus your brand’s messaging where it counts. We will research your audience and determine how to attract and connect with the highest value audience for your organization. We can also use industry benchmarks and analytics to help you decide when emails should be sent and how they will interact with leads as they progress down your marketing funnel.
Lead Magnets & Growth Strategy
The next thing eCreations will do is create a strategy to grow your subscriber list with qualified customers. This usually involves creating lead magnets that will incentivize your website visitors to provide their email address in exchange for something of value. Some examples may include a free guide, a worksheet or checklist, eBooks, among others. eCreations can help you develop an attractive lead magnet that will bring more qualified leads to your business.
Website Calls-To-Action (CTA’s)
One of the most important elements on your website’s landing pages are the calls to action that invite the visitor to sign up or purchase. These elements are specifically designed to help convert your website visitors into email subscribers or purchasers. A few examples of website CTA’s may include pop-up forms, sidebar forms, interstitial banners and others.
Digital Marketing Campaigns
The fastest way to grow your email subscriber list is to advertise your landing pages that contain attractive lead magnets. We recommend directing traffic from relevant high-intent keywords or phrases to a customized landing page that encourages visitors to opt-in to your email list. You can use eCreations’ social media advertising or search engine advertising services to accomplish this.
Email Service Providers (ESPs)
Clients of eCreations are able to use our recommended email marketing software, Constant Contact, but we are also proficient and certified with other email service providers as well. eCreations will always help you select and implement the best email marketing software for your organization’s needs.
Email Newsletters & Email Blasts
The email marketing specialists at eCreations can help design email newsletters that best reflect your business’ brand and goals. The emails we are able to develop will adhere to best practices for email deliverability, high open rates, click-through-rates, and optimized for conversions. The content inside your emails can include important announcements, case studies, new products, and so much more.
Email Subscribers List Maintenance
It is important to remove unengaged subscribers from your email list and to keep in touch with your most active audience. If subscribers are not engaging with your emails, it could negatively impact your email deliverability, or even causing your emails to be flagged as spam. eCreations is able to help you monitor your subscribers’ engagement on an ongoing basis to ensure that you are reaching the right people and avoiding any costly pitfalls that would impact your business.
Email Marketing Analytics & Reporting
eCreations is able to provide regularly scheduled reports to help you analyze your email marketing performance. The main metrics we look at are new subscribers, open-rates, click-through rates, and conversions, whether that be sales or leads. We are available to review, analyze, and strategize with you to improve email campaign results and offer forward-thinking solutions.
Why eCreations Partners with Constant Contact
First, drag. Then, drop. Editing is that simple. Our email editor makes it easy to customize the mobile-responsive email template of your choice to look like the brand your contacts know and love. Create beautiful mobile-responsive emails that will captivate your customers on any device.
Automatically send the right message at the right time
Personalized emails are designed to build engagement, and Constant Contact’s autoresponder tool makes it simple to automate. Create your email campaign or sequence once, then set it to send automatically based on triggers like birthdays, signup from a specific page, or a customer activity milestone. When you add new contacts to your automated list, you can have them start receiving a scheduled series of emails that communicates your brand effectively.
Contact management, with less of the “management”
Constant Contact allows you to easily update your email list from Gmail, Outlook, or Excel spreadsheets. Constant Contact will handle the rest: unsubscribers, bounces, and inactive email addresses will be updated automatically. Segment your lists automatically based on user behavior for always-relevant targeting.
Get New Subscribers Anywhere
Your website is the central location of your online presence, and a vehicle to grow your brand as far as you can reach. Create and customize a Constant Contact web sign-up form, then sit back as your website visitors magically turn into subscribers. Repurpose the content from your next blog in your newsletter, then drive your subscribers back to your website to view additional content, purchase a product, or donate funds for a cause.
Hit send and post your emails to your social networks (we’ll suggest the captions and images) all at once. Review email campaign results, related website performance and audience data to quickly see what is working and improve your email marketing strategy.
Advanced Features & Integrations
Drive engagement and results with subject line A/B testing, automated email campaigns, and behavior-based list segmentation to deliver personalized content. You’ll also be able to sync your data with other best-in-class platforms like WooCommerce, Shopify, and Eventbrite.